The reason everyone loves googlebot crawlers

I don't forsee us making a lot of money from this article - this was just something I felt the market needed and something I wanted to get out of my head and onto paper. The ways that people convert on mobile are a lot different than how they convert on …

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One important aspect is link exchanges

FIGURE 8-1: articleSpeed Insight's Lighthouse results article. You're going to run into things that are going to be unexpected and will get you in trouble with your clients or will give you a nice big dip in the wrong direction as far as search results go. Looking after your family …

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Why I hate blogs

There is no objective way to go about this, but do make sure to temper your expectations with the type of effort you're putting forth. The goal is to scrape as much of the SERPs as possible, even for the high level attention based keywords that don't drive conversions. Recent …

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Things you most likely didn't know about html

All you have to do is enter your domain into SEMrush and it will give you a list of your `top' competitors based on shared keywords. Although technically it may be mobile friendly, it is laid out on a mobile device in a most unfriendly and ugly way. How do …

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Remove all unnecessary page requests

Actually, you may reach a point at which you're ranking really well for all the keywords you need to rank for, and you just seem to stick there. Getting your business included in local resource lists is an indicator to Google about your authority. All you have to do is …

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Random musings on local search

It's useful for people to read, yes, but it's also more likely to be linked to. The more inbound links from other high-authority sites that a site has, the higher the Domain Authority will be. Life insurance - like renew life - covers the worst-case scenario, but it is also important to …

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Start simple, but don't forget indexed pages

Each new Internet website page is indexed by certain categories and other marking tools. Similarly, posting any link on a source designed specifically to manipulate rank is sure to earn you a penalty. Yet, after consulting their buyer personas, the search authority realized they were still missing out on a …

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Competitive analysis for trust flow

The search engines now identify low quality content through user engagement, and by correlating website features. Networks of sites where you can place this kind of content are even easier for them to identify. As a marketer, the primary warning sign should be sites where you can post your content …

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The philosophy of dynamic pages

Most link building agencies know this, and set early expectations with their clients that links should be built gradually over time. You should only be using H1 tags for product names and category titles. A top PR collective in the health sector will use their specialist health and wellness expertise …

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Start simple, but don't forget reporting

Having Flash on your webpage can be a good and a bad thing. Whether you choose responsive, mobile URLs, or dynamic content, Google will consider your site optimized for mobile, and you'll rank accordingly. Provided you own your own home then aerial repairs are a worthwhile investment. Thousands InfoHost free …

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Reasons that marketers love dynamic pages

By using the Google My Bussiness reviews link you created with the instructions above, you significantly reduce the customers' effort. They don't have to look for the form or navigate their way to a location because you provided the link, which makes them able to find the review form with …

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Never underestimate the influence of javascript

Replace the slider with a static image and a CTA button. For these webmasters, once they had done their best to clean up their link profile, they could use this tool to clean up their profile if spam-based links still existed after these initial efforts. Heading to a big city …

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How to deal with indexed pages

Considered to be one of the best ROIs in business, there are few chances that you can go wrong with this if done in the correct way. However, there are other factors to consider such as how competitive it will be to rank well for the given search term. A …

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Adopt a customer centric view of text links

Because the fact is, meta descriptions can be the key to getting users to click through to your site from the search results page. To succeed here, you'll need to be choosy about where you're getting published and how you're syndicating your work. If you're planning on improving your garden …

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At last - revealed: the secret to white hat SEO

Just like you can simply buy more lottery tickets, you can also create more of the new pages - or rather, different versions of the same page. Then you can show them to your users, see which one gets the most engagement and stick with that one. 40% of all sales …

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Create unique, accurate page titles with keywords in mind

Over time, as you grow your network of publishers and work your way up the ladder of offsite authority, your authority and rankings will grow. What would you type into a search engine to find your business website or page? For a fun family day out, take a look at …

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The hidden agenda behind Google algorithms

Search engines use keywords to pick which website is the most relevant to a search and will display the company with that keyword or key-phrase higher than others. A URL is more important than you may think it is. Your website's URL structure is like a math formula - when followed …

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Are you making these content errors?

If you're able to assist Google in that goal in a way that also helps your business grow, chances are that you'll be doing something right. Be careful not to include links within content that lead directly to the desktop or mobile version of a page. Even if the user …

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How to focus on local search

Yes, "penalties" can emerge from Google updates as Google decreases the authority of sites that partake in certain actions it deems to be low-quality (like illegal activities), but if sites only got penalized in ranking, what would happen to the SERPs? Today, Google is smarter than before. A modern url …

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What everyone ought to know about webmaster tools

Copying and pasting the manufacturer's product descriptions into your website may save you time in the short, but it will create some headaches for you in the long run and works against your other SEO efforts. However, these types of sabotaging links aren't the only strategy associated with negative SEO …

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Reach out to people who shared similar content

The truth is that links are still the most important component of the search algorithm. No matter how useful its content may be, a site without links is far less likely to rank highly in organic search results. Instead, it's important to ensure your URL accurately describes the content on …

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Concentrate on actionable user generated content

Two users who search for an identical query-let's call the "chicken tacos" reference back to the forefront-might get totally different results. Updating your content regularly is important, for search engines and readers. Search engines favor posts that are more recent and relevant because that is what their users want. SEO …

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The secret behind scraping

A so-called website blocker is something that prevents search engines from accessing the site Take advantage of these on-page SEO weaknesses as they are the easiest and least time-consuming to fix. The structure of your link usually correlates to its intention; for example, if your link is posted by itself …

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People still ask me about analysis and its importance today

It takes more than a well optimized website for top rankings. Setting up Google My Business is a must for your SEO gameplan. It is this that dictates whether your business will claim the space on the right hand side of the SERPs (the Knowledge Panel) when someone searches for …

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Random musings on hits

So it makes sense to implore help from some of your cool bot friends.One of the biggest SEO issues I see many companies wrestle with is conflating movement with momentum. Finally there is tip so that you can find out if the SEO work is proceeding in the correct …

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Learn from these mistakes before you learn about link building

Value propositions rarely entice someone to make an immediate purchase all by themselves. The answer isn't exactly straightforward. Every site, for the purposes of being optimized for Search Engines needs to go through a very timely process to complete the desired outcome. Does anyone know where I can find the …

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Random musings on link building

You can include this supportive information along with your value proposition in one e-mail message, or you might need multiple support messages delivered over periods of time. All links to external websites should be valid and working. A backlink from a more important page that is high in popularity itself …

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Super-easy ways to learn everything about plugins

One of two things can happen when you begin an SEO campaign, you can jump in blind and guess your way through the process or you can create a partnership with a company that wants to work alongside you to improve your SEO rankings. Off-page optimization is one of the …

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Use a content delivery network

After Google's Panda update, there was a massive shift in what types of results appear in SERPs. That means that if you are still using "black-hat" practices or have acquired a site that has received a hit from these updates, you will have to wait quite a while before realizing …

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