Why I hate blogs

There is no objective way to go about this, but do make sure to temper your expectations with the type of effort you're putting forth. The goal is to scrape as much of the SERPs as possible, even for the high level attention based keywords that don't drive conversions. Recent …

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Remove all unnecessary page requests

Actually, you may reach a point at which you're ranking really well for all the keywords you need to rank for, and you just seem to stick there. Getting your business included in local resource lists is an indicator to Google about your authority. All you have to do is …

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How to focus on local search

Yes, "penalties" can emerge from Google updates as Google decreases the authority of sites that partake in certain actions it deems to be low-quality (like illegal activities), but if sites only got penalized in ranking, what would happen to the SERPs? Today, Google is smarter than before. A modern url …

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What everyone ought to know about webmaster tools

Copying and pasting the manufacturer's product descriptions into your website may save you time in the short, but it will create some headaches for you in the long run and works against your other SEO efforts. However, these types of sabotaging links aren't the only strategy associated with negative SEO …

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People still ask me about analysis and its importance today

It takes more than a well optimized website for top rankings. Setting up Google My Business is a must for your SEO gameplan. It is this that dictates whether your business will claim the space on the right hand side of the SERPs (the Knowledge Panel) when someone searches for …

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Random musings on link building

You can include this supportive information along with your value proposition in one e-mail message, or you might need multiple support messages delivered over periods of time. All links to external websites should be valid and working. A backlink from a more important page that is high in popularity itself …

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Using traffic estimation tools in conjunction with SEM

You can find terms that are driving traffic to your competitors with a tool like Ahrefs, or SEMRush and create similar but more in-depth and quality content for the same terms. Consider the intent of the searcher and create epic content that will service that intent while at the same …

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How to turn hits into success

Other than those two places, it isn't as visible as other web content on a given page (e.g., body copy, image content, and other aspects) that a user will see immediately when landing on the page. Your global navigation also distributes your SEO "link juice," the power that the …

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Beginner's guide to rankings

Know what they are going to do and don't accept non-answers on their direction. Any rapid increase in traffic suggests suspicious or 'black-hat' methods, which can only serve to damage your business in the long-term. If customers view a social media outreach program as merely a masquerade for selling, they …

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Make offsite SEO your centre of attention

aying heed upon Keyword Frequency, Keyword Weight, Keyword Proximity, Keyword Prominence, Keyword Placement, etc. is important for optimizing Keywords. Based on your goals, you can build searcher personas that identify the key queries and target audiences that will help you reach them. Never start writing an article without performing a …

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