Other than those two places, it isn't as visible as other web content on a given page (e.g., body copy, image content, and other aspects) that a user will see immediately when landing on the page. Your global navigation also distributes your SEO "link juice," the power that the …

But Google noted that E-A-T applies to all types of sites (e.g., gossip websites, fashion websites, humor websites, and forum and Q&A). Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving …

Cramming popular search terms into your blog isn't enough anymore, businesses need to spend time creating meaningful copy. Quality will win over quantity every time and your results will not be nearly as fruitful if you're putting out mediocre content. Principally, technical SEO is concerned with how a website works …

While a 301 ensures a user can no longer land on a page - they are redirected to an assigned URL - canonical URLs are accessible. Domain makes it easy for you to compare your domain against other domains. Google has announced that, starting in July 2018, page speed will be a …

The key is to know your audience. A header tag is not the place to emphasize a block of keyword rich text for Google. IT professionals tie IDs and passwords to cookies on each customer's computer in order to customize pages and individual offers. Does anyone know where I can …

Let's dive into some of the most common forms of external (off-site) duplicate content that prevent eCommerce websites from ranking as well as they could in organic search. A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest …

Add white space between paragraphs to visually separate the ideas. The easier it is to consume your content, the higher the chance of it being shared. If everyone's mobile device had a screen size and the power of a desktop computer, then there would not be much of an issue …

Only if your site is completely Flash based or your homepage consists of nothing more than a Flash presentation. After all, why bother uploading a 1800x1800px image to your website when it'll only be shown as 400x400px? At one end of the spectrum, highly specialized, boutique agencies offer one specific …

Your URL doesn 't have to have your keyword included but it helps when other sites link to your site. Consequently, each page has a lower CTR, diminished authority, and lower conversion rates than one consolidated page will have. Good headlines grab readers by the lapels. Visually, I prefer handcrafted …

With shorter attention spans, taglines have been shrinking from short sentences to just two or three words. For example, did an email drip campaign bring in more leads than the social media campaign last month? Do you talk like your readers? With blog writing, for example, it is best to …

Know what they are going to do and don't accept non-answers on their direction. Any rapid increase in traffic suggests suspicious or 'black-hat' methods, which can only serve to damage your business in the long-term. If customers view a social media outreach program as merely a masquerade for selling, they …

. If your site is using the same tags for all the pages, you are not helping search engines figure out the subject or relevance of your individual pages. You need to advertise to reach new customers and market your products or services. All other metrics being equal, would you rather …

Business leaders know that the world is changing. More customer research and transactions take place online now than ever before, and those numbers are only going to increase. In addition to appropriated content or redirected links, duplicated internal material is considered thin content, too. Each journey begins with a landing …

aying heed upon Keyword Frequency, Keyword Weight, Keyword Proximity, Keyword Prominence, Keyword Placement, etc. is important for optimizing Keywords. Based on your goals, you can build searcher personas that identify the key queries and target audiences that will help you reach them. Never start writing an article without performing a …

Now, if you approach another SEO agency, they'll probably tell you much the same thing that we just did. Perhaps the most commonly known aspect of SEO, the feature which attracts business to seek out the services of an SEO Agency, is the service's ability to increase a website's positioning …

These can be a great way to structure content within the content itself, rather than relying completely on the webpage's presentation. As long as you don't do reciprocal linking excessively and these reciprocal links are on topic and make sense from a user standpoint", link exchange is not something bad …

Content Marketing involves creating and sharing content online such as blogs, videos, or social posts to create interest around your brand and business. While the way you craft your content and the copy of your website obviously have an affect on your SEO, it's important not to forget about the …

Whenever your URL changes, think of what you may have going on that's attached to those URLs. Choosing a keyword-friendly domain name is crucial to the success of your SEO campaign. Search engines will index a domain name that is also part of the page title and website description faster …