Yes, "penalties" can emerge from Google updates as Google decreases the authority of sites that partake in certain actions it deems to be low-quality (like illegal activities), but if sites only got penalized in ranking, what would happen to the SERPs? Today, Google is smarter than before. A modern url …

You can find terms that are driving traffic to your competitors with a tool like Ahrefs, or SEMRush and create similar but more in-depth and quality content for the same terms. Consider the intent of the searcher and create epic content that will service that intent while at the same …

With shorter attention spans, taglines have been shrinking from short sentences to just two or three words. For example, did an email drip campaign bring in more leads than the social media campaign last month? Do you talk like your readers? With blog writing, for example, it is best to …

Whenever your URL changes, think of what you may have going on that's attached to those URLs. Choosing a keyword-friendly domain name is crucial to the success of your SEO campaign. Search engines will index a domain name that is also part of the page title and website description faster …