Most link building agencies know this, and set early expectations with their clients that links should be built gradually over time. You should only be using H1 tags for product names and category titles. A top PR collective in the health sector will use their specialist health and wellness expertise …

Because the fact is, meta descriptions can be the key to getting users to click through to your site from the search results page. To succeed here, you'll need to be choosy about where you're getting published and how you're syndicating your work. If you're planning on improving your garden …

Links still matter. We should just think of them differently. Consider whether the links you attract will actually drive qualified traffic to your site, rather than just adding to antiquated metrics like external link volume. If you don't know your audience, you won't be able to create great, shareable and …

Search engines use keywords to pick which website is the most relevant to a search and will display the company with that keyword or key-phrase higher than others. A URL is more important than you may think it is. Your website's URL structure is like a math formula - when followed …

Two users who search for an identical query-let's call the "chicken tacos" reference back to the forefront-might get totally different results. Updating your content regularly is important, for search engines and readers. Search engines favor posts that are more recent and relevant because that is what their users want. SEO …

Your URL doesn 't have to have your keyword included but it helps when other sites link to your site. Consequently, each page has a lower CTR, diminished authority, and lower conversion rates than one consolidated page will have. Good headlines grab readers by the lapels. Visually, I prefer handcrafted …